Chapter 16Most Searched People

Who is Oprah Winfrey?

American media executive (b. 1954). The Oprah Winfrey Show (1986–2011) was the highest-rated daytime talk show in US history. She built a media empire — Harpo Productions, O Magazine, and the OWN network — and became one of the first Black female billionaires.

Follow-up questions

What is the 'Oprah effect'?

The dramatic sales boost a book, product, or person receives after she endorses it. Book club picks routinely become instant bestsellers.

Did she really give away cars?

Yes — in 2004 she gave a Pontiac G6 to every one of the 276 audience members. Pontiac supplied the cars for the promotion.

Is she running for president?

She has consistently said no, most recently declining calls to run in 2020.

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